Gucci Biography of the designer

Guccio Gucci founded his fashion house to make exclusive leather products. No one then could imagine the fashion house as it would be today. At the age of 18, he went to look for a better life in Paris, and then to London. We know very little about his childhood and youth, and it is not known what exactly moved the young man to move. There are rumors that it could be a quarrel with his father, because Guccio did not want to continue his business.

In the capital of England, the designer settled a porter at the Savoy hotel, where he was inspired by elegantly dressed men and women. He was especially impressed by exquisite bags and suitcases. Guccio quickly realized that it was these wardrobe items that measure the status. After some time, he returned to his homeland and began to work on the brand of Franzi suitcases.

In the year in Florence, Gucci opened his first small leather product store under the name Gucci, where he sold bags, saddles and other leather accessories, as well as suitcases. The designer did not have the opportunity to choose the skin of the highest quality, but with the help of processing and coloring he made it unique. At a young age, Guchchio married Aida Kalvelli.

Six children were born in marriage - five sons and one daughter, almost every of whom contributed to the history of a fashion house. It was at this moment that the personal business became family. The Gucci design continued to gain popularity and gained recognition from the English aristocrats. The first successes made it possible to diversify the assortment with gloves, shoes and belts.

In modern Gucci creations, we can trace the same equestrian style that was born during the Guccio himself. For example, in the buckle of The Horsebit in the form of a bridle on lofers of which, by the way, Guccio came up with a year. And the brand began to use symbolic red-green and red-blue stripes to distinguish their designs from the work of other manufacturers on the market and avoid copying.

Instagram Content This Content Can Also Beewed On the Site It Originates from. Due to sanctions against Italy in the middle of the x, the skin became inaccessible. At this time, Guccio began to experiment with other materials to save expensive Florentine skin. Thanks to this, the very first Gucci signature print appeared: the rhombus interconnected with dark brown color, wound in canvas.

This pattern began to cover almost all suitcases and bags of a fashion house. The famous Bamboo Bag bag was born under similar circumstances in the year. By the end of World War II, employees of the fashion house found that they could use a Japanese bamboo to make unique handles for bags. Since then, polished bamboo handles have become one of Gucci's business cards.

Guccio wanted to leave his business small and family, but after his death in the year everything changed. They became pioneers in the American high fashion market. Buyers joyfully met the appearance of Gucci in America, and the next decade can be called the golden era of the brand. Roberto Gucci at the Gucci factory near Florence only 15 days after the opening of the first Gucci boutique in New York, Guccio died, the business has gone to its five sons.

The brand’s heirs to pay tribute to his father, Aldo developed the famous brand logo - two interwoven letters G in honor of the name and surname of the designer. Along with this, an increase in the assortment began. The fashionable house began to produce silk scarves, ties, leather clothes, bags with a bamboo pen and watches. In years, the Gucci logo has already become associated with status.

All the women of the world wanted to travel with the famous bags and suitcases. And the accessories and clothes of the brand began to wear such celebrities as Audrey Hepburn and Jackie Kennedy. Grace Kelly leaves the Gucci boutique in Rome, in the same years a silk scarf was created with the Flora motif, specially designed for Grace Kelly. The artist Vittorio Akkornro was the author of this design - 43 types of colors, plants and insects depicted using a bright set of 37 colors.

Everyone liked this pattern so much that after a while it began to appear on other wardrobe items.

And Princess Monaco for a long time became the face of the company. She constantly carried with her a bag, which was eventually renamed Jackie. This model is still very popular. Jacqueline Kennedy with a Jackie bag, in the years, frequent quarrels began between the Gucci brothers. As a result, Arrhythzio, the son of Rodolfo, brought the fashion house to bankruptcy when he took responsibility for the company and drove his uncle Aldo out of it.

During the coups, the vice president becomes Paolo, the son of Aldo. He also completely headed Gucci Parfums. Because of these family conflicts, the brand began to lose its status. The main figure in the company was the grandson of Guccio, Maurizio. He restored the famous heritage, turning to the craft traditions of the fashion house. She had to work hard to resurrect the brand's lost reputation, she even once stated that "no one would dream of wearing Gucci."At her insistence, in M, to create a female collection, the unknown Tom Ford was invited to anyone.

The beginning of X became a period of strong losses for the company. Therefore, for a year, Maurizio Gucci was forced to sell his part of Investcorp, which became the only owner of Gucci Group. Read also.