Malygin Andrey Biography

Andrei Malygin: “The right to be lazy to earn to earn” a portrait of one of the strongest experts of Russia in sports marketing on May 17 Found a mistake? One of the strongest experts of Russia in sports marketing Andrei Malygin shared with the SBK the young Suvorovets Andrei Malygin was born in Tajikistan, where his father was distributed after graduating from the Kemerovo Mining Institute.

And although the parents were against it, already at the age of 15, their son left the house, entering the Sverdlovsk Suvorov Military School. I naively wrote a letter to my favorite magazine “Young Technician” with the question of entering the Suvorovskoye - Google was not invented yet, and I did not guess to go to the military enlistment office. And, lo and about the miracle, the editors published the answer!

So in the summer of the year at the summer I ended up in the Sverdlovsk IEV. After the difficult first week, Andrei got used to the new place, and then his studies were easily given to him. Not everything turned out the first time, but the difficulties were beneficial. For example, a debut public speech was well remembered - at the Komsomol meeting: - I went out, and there is the whole school, a person.

He began to speak, but fell into a stupor. For three or four minutes, nothing of himself could squeeze out. The generals began to squint. As a result, I broke through, I agreed and realized that this could be controlled. A good lesson, and now I say to students so that they will necessarily work out the skill of performances in their circle. After the Suvorov school, a military career began.

Then study at the Novosibirsk Higher Military School and the officer service in the Urals, in Afghanistan, Ukraine and in Karabakh. And only in the year Andrei Malygin moved to Moscow to begin a new stage in his life. The author of more than 30 scientific works. Marketing Director and Managing Partner Sport Communication. General Director of the Agency "Eight Rules". Member of the Board of the Russian Association of Sports Industry Enterprises.

Member of the national fitness community. A commercial education in Moscow Andrei entered the Military Academy. For an experienced major, this was a good option for developing a career. But the disappearance of the USSR, and with it the Soviet Army, and the possibilities that opened in a new place greatly influenced plans. The military then officially allowed to conduct commercial activities, and in order to feed the families, Malygin and his Afghan friends created the organization "Star".

They were engaged in a variety of business: they drove vodka from Donetsk, arranged shoes sales at the Moskovsky department store, built cottages, guarded night stalls ... and all this without interruption from education. Rather, on the contrary, commerce classes demanded new knowledge. In parallel, Malygin received three diplomas: two at the Military Academy of the main and lawyer-lawyer and one in the business school of REA named after In the year he defended his thesis on the topic "Using marketing in the Armed Forces." At the same time, Malygin launched one of the main projects of his life with colleagues from Star.

Beauty-Uskh helped an accident. A friend of the side business, Pole, Roman Godk, invited Malygin for his comrade -in -arms to become exclusive representatives of his brand of cosmetics "Chantal". Friends really liked the name, and they brought Polish shampoos and tonics to the Russian Hairdressing Championship. Enthusiasm, pressure and the desire to apply the best practices from Western textbooks turned into a loud success.

The legend of hairdressing art, Dolore Kondrachev, invited beginners to make a beauty exhibition.

So INTERCHARM appeared. The debut turned out to be successful and laid the foundation for business, which continues to work after 25 years! The project was headed by the ingenious Andrey Maslak. Our know-how was the combination of expo and media business. We not only held exhibitions, but also issued specialized publications. I, remaining a military man, also worked as the editor -in -chief of the journal about cosmetics.

In the afternoon he could have lunch with Paco Rabanne, in the evening to give a lecture at the Military Academy, ”Malygin smiles.