Biography of Angelica Martynenko

As a rule, annoying and in endless repetition, commercials offering to buy an iron or rug of incomprehensible origin. It really was before. Today, a lot has changed and modern television shop has taken completely different forms, much more civilized Sergey Pashkevich chief editor of the BLOG online block. But even against the backdrop of other modern Shopping Live telemaries, it stands in a special place.

In order not to be unfounded, let's start with facts. The broadcast is carried out 24 hours a day, while from them 15 hours come on straight broadcasts, that is, almost for the whole day, and only at night there are repetitions. Shopping Live is one of the most successful and rapidly developing companies in the Russian remote trade market. Our partner is HSE24 - a giant of European television ships, broadcasting in Germany, Austria, Switzerland and Italy, and this implies the use of the most modern television technologies and a systematic approach to television content planning.

It is important to note that Shopping Live is present in all large cable networks of our large country, successfully cooperating with leading market players. At the same time, we are open to everyone: we are interested in not only federal levels, but also regional operators. The principles of Shopping Live are professionalism and strict fulfillment of obligations. Therefore, the number of our partners in the country is impressive: more cable operators throughout Russia have chosen cooperation with Shopping Live!

Moreover, Shopping Live defeated this category twice - both according to the results of professional and audience voting! It is especially pleasant to emphasize that the competitive advantage of our television channel was recognized not only by the expert jury, but also by viewers. Teleachoping requires significant investments even in comparison with traditional retail, and even more so with retail trade retail.

It is required, for example, that the post -production studio and filming pavilions are equipped with the latest technology. And Shopping Live has just the most advanced equipment. It is especially worth noting the largest filming studio and our unique video station in European television, which is indispensable for the broadcast of the fashion show on the air! But still, the main thing is investment in human capital.

Moreover, these are a variety of professionals - not only leading and experts, but also many people who usually remain behind the scenes: operators and stylists, producers and managers, costume artists and requisitions. So what is the secret of the success of Shopping Live? About the one that looks like me. I want everything that I offer on the air to really change fate!

Whether it is a face cream or a set of Italian kitchen utensils when it falls into the hands of my customer, I want her to feel completely different. Before the broadcast, I think that it enjoys, joy and, of course, high -quality goods that will help change her life and make the usual troubles more pleasant. For the technique that she orders to work uninterruptedly.

So that the cream that she chose on my air helps to maintain beauty and youth. Leading and experts on Shopping Live are genuine communication masters. After all, it is very important not to fantasize, but to talk about a product or brand only what is true. If the communication on the air is played, unnatural, the audience will immediately understand this. On the screen, as in life, they are real, sincere, provoking trust and positive emotions.

For example, Sergey Rozanov is a fashionable expert, absolutely the same in life: stylish, expressive. Angelica Martynenko is the personification of homemade comfort, and she is the same outside the set, it comes from her a feeling of peace, comfort and good. Eleanor Khabibulin is a business woman on the screen and outside of him, many customers are guided by her as a role -playing model.

Our hosts do not need to be transformed in front of the television cameras. It is honesty and sincerity that give rise to trust. Our spectators-and we know about this curious fact from the first lips, having received information on focus groups-do not perceive Shopping Live as another advertising channel. We are watched as an exciting television series, as a high -quality soap opera.

They rest with us after a working day and on the weekend, and the broadcasts of direct broadcasts are often watched at work. They get used to our hosts, they note who is on the air today, how to dress, what exactly is described, especially when it comes to a new product or premiere of the brand. Another area where we are at the forefront is the concept of our direct broadcasts.

Such a non -standard approach improves the quality of our broadcasting as a whole, making it more diverse and attracting more and more new viewers. The philosophy of Shopping Live is simple: we do not force anyone to buy, we offer goods, we talk about them in detail and honestly, showing all their features, and the client already makes a decision.Perhaps, in no store, the consultant does not know as much about the product as our experts know - up to the smallest technological details.

To offer the audience non -trivial solutions and, of course, high quality, many products of our assortment are developed specially by order of Shopping Live. We know the requests of our spectators well, so we offer not only useful, but often unique goods, but also act as a trendsetter, introducing them to the latest trends in fashion and beauty industry. And in the Shopping Live portfolio, most brands are exclusive, the quality of which is guaranteed not only by our certification and control department, but also by official registering bodies and independent agencies.

But Shopping Live is the leader of the industry, not only because it works as a single coordinated team, based on the latest technologies in the field of television. We are a reflection of our viewers, most of whom are certainly represented by women. Our customers themselves install a very high bar for us. They prefer an active lifestyle: they work, raise children, travel and, of course, appreciate fashionable clothes and stylish items for home and kitchen.

Our spectators do not just make purchases: they are interested in relevant fashion trends and know firsthand about the best means of caring for themselves. Probably, it will not be an exaggeration to say that we are a kind of encyclopedia for a modern woman - a woman who dresses stylishly, takes care of her figure and appearance and does not forget about the family, creating a cozy home.

After all, TV chopping is really very convenient: you order the goods directly from the house, often significantly saving thanks to the whole host of special offers that constantly act on the Shopping Live television channel and on our website. It is likely that it is unnecessary to say that Shopping Live delivers orders to any corner of Russia exactly within the specified period. By the way, about the site, because TV shoping today is not only a direct television.

Since June 1, the SHOPPINGLIVE online store. Now you can make purchases from a variety of devices - from a home computer, and from a tablet, and from a smartphone. Shopping Live is also actively advancing on social networks. Moreover, more recently, BLOG blog was launched on the basis of our online store. This is another, very unusual and innovative, channel of communication with our clients, and another area in which Shopping Live is a flagship in Russia.

We - television leaders on a national scale and do not intend to concede our first place, on the contrary, are ready to do everything to fix our competitive advantage. That is why we are always a step ahead and invest in the future, being at the very tip of technological innovation.

As business practice shows, Shopping Live is a reliable partner for cable operators and working with us is not only profitable, but also interesting. And, of course, we do everything every day so that any of our buyers finds something unique for ourselves in Shopping Live. Based on materials.