Alidar Utemuratov Biography

In the end, Alidar Utemuratov decided to create his own business and founded Green Apple. We decided to work according to the classical scheme: we invest in business, but do not engage in operational management, while the main condition was the presence of a control package in us so that in decisive moments we could influence the situation. So Green Apple was born. Why such a name?

I imagined the family of our projects as a tree with green apples, and the purpose of our work is to make these apples red and ripe so that the startups are formed into independent businesses, ”the businessman recalls. From the point of view of investment activity, everything was beautiful, but these were difficult times due to ineffective management. In the beginning, we began, as I say, to “dive into projects”, to deal with ineffective management.

All the first half of the year we carried out a reorganization and plunged into businesses, although it was still investment activity, but with great control on our part. Difficulties arose due to the fact that in ready-made technological platforms that the company bought for its projects, contractors were not ready to promptly make changes. Moreover, each refinement was expensive, so Alidar Umuratov decided to create his own IT company, which was called Dar.

But at the Soft Launch stage, we received feedback from users who did not appreciate the idea of ​​collecting all services, but suggested nevertheless to divide the products in directions. We even announced a contest for haters who could most arguely indicate our mistakes to us. As a result, the application did not work out. Previously, our developers were distributed according to projects, and they had their own directions, and at that moment we decided to unite them and switch to a full cycle of creating a product, ”he says.

F: Alidar, why did you decide to create an IT company? F: There is an opinion that in the Republic of Kazakhstan they are not able to create a good IT solution or application ... - Excellent developers work in our team. They create solutions that, I am sure, will destroy this stereotype. Our goal: to create the best team in Kazakhstan, and in the future we will be ready to compete in foreign markets.

Have you probably heard such an opinion? For me, this is definitely not a toy, but time will tell which of us is right. We are building a business for not one year. I like what I do. We have many more tasks, and we will also fulfill them. The DAR team is now creating what no one has done in Kazakhstan before. After 5 years, our guys will become steep engineers. Imagine what will happen in 20 years!

F: What is DAR now? This is only the beginning, next year we will launch a few more products. We want to create an ecosystem that should solve the routine tasks of customers and free time for leisure, hobbies and family. The first we launched Crediton. Today in DAR this is the most successful project, every month it earns more than a million tenge. According to the plans, in a year this project should be fully paid off.

The second was Dar Play, which we launched in the spring in this product for three years we plan to invest about a million tenge. In the beginning, Dar Play had video and audio streaming. The subscription to the music cost tenge a month. However, the musical content had to be abandoned. The main source of income of Kazakhstani performers are TOI. In order for their songs to become popular and they are invited to various events, performers lay out their tracks into free access.

This contradicts the concept of Dar Play and we closed musical striming. But with one click of the button, we can start it again. When the market is ready, we will do it. About this to the Forbes observer. Now we have a site and a mobile application, in the first quarter of next year we will have an application for Smart TV. The cost of subscription will not exceed 1 thousand.

For this money, the subscriber receives Kazakhstan content that will be created by us. Now we have already launched the joint production of several projects with famous Kazakhstan producers. We generally expand the strategic development of the Dar Play project, but we will be ready to report this only next year. This is a marketplace for the sale of goods of domestic manufacturers with delivery by Almaty on the day of the order, and in the regions of Kazakhstan - within three to five days.

Dar Bazar will also be represented by the functional goods of the famous world brands. At the same time, the ordered goods are not necessary for weeks - everything will be in our own warehouse. 1.5 thousand are already cooperating with us. We want to save domestic entrepreneurs from all existing barriers to launch a business online. The manufacturer must do their own business directly, and we, for our part, will provide him with all the necessary infrastructure.

We will not have any subscriptions for entering, the manufacturer does not need to contain a state from Digital Markets, SMM specialists, IT specialists to support the site, a call center for technical support.We will pick up, promote online, sell and deliver your goods to the final buyer. F: How much did you invest in DAR? F: What sources do you finance the development from?

I am also the majority shareholder of Cellwize, whose headquarters are based in Tel Aviv. This is the only independent player in the world, not absorbed in a large company that is engaged in self -organizing networks of mobile operators. From an engineering point of view, its solutions are called works of art, they are bought by telecommunication operators around the world.

We work with 23 players around the world. Among them are such telecommunication giants as Telefonica, O2, Vodafone, Axata. Today, Cellwize serves about 20 countries. Last year, we provided a service to the Viva operator in Brazil, who was the general operator of the Olympic Games. In real time, we spent more than thousand.