Pavel Zdovdovsky biography
Partial or complete reprint of the magazine’s materials is carried out only with the permission of the editorial office of Pavel Zdovdovsky: “There are fewer good objects”, the metropolitan elite real estate is subtle matter. And professionals in this area have to constantly maintain a balance between delicacy and perseverance. Not tired? Something is constantly happening.
We agree on the commission with the client, agree on the services, we are negotiating on consulting, we convince the investor to build 36 meters instead of square meters instead of square meters, that building 36 meters will be more profitable here in terms of saving and in terms of profit. Not a day without events. Somewhere a new man came, somewhere a new object appeared, somewhere the developer decided to sell everything for 50 conditional units per meter wholesale ...-But the methods of selling elite real estate remained the same as 10 years ago?
For example, we recently said a new word in promoting elite real estate - we opened a real estate store in a large shopping center on Rublevskoye Shosse. Moreover, I do not exclude that if we poorly promote this project, we will give exclusive rights to another, independent company. The format is as follows: an office, negotiation and large space, filled with layouts, information stands, Internet portals.
You can immediately choose and find out what is needed: the price, who is the developer, where the construction is going on. How does he collect information? From advertising shields on the street, from magazines, newspapers and the Internet. Then he makes his opinion on the phone. Having learned about a particular object, he calls the broker, and the broker tells him details and features.
If the broker has a gift of belief, then the client may have an interest in the object. But if this gift is not, then the buyer needs additional information. It can be obtained at the agency’s office. But is it convenient for the client? That is, if a person caught fire to buy a specific project, he should specially choose a day, come to the agency through traffic jams, parks and in the real estate store everything is collected in one place.
And it also happens that the developer is conducting a loud project, but there is no layout. And we ourselves can make a layout. Any investor is ready to do something-the developers, sometimes, do not only have a layout, but also a general understanding of what they build on this site, how many floors, how many square meters they mainly know what they build and what they want, as a rule.
And to our services, they resort not at the stage of the formation of technical assignment, but at the sales stage. If for companies such as Don-Stroy, then it’s not too late-they have enough good specialists. But for those for whom development is non -core business, at the stage of sales to consultants to contact late. And for the projects of such companies, we carry out our support.
For example, the company "Prominating AG". These are intellectuals. They understand what they want, and, unlike many, they will never be instructed on their mistakes based on their own idea of business. They know how to count and nothing more personal. Or, for example, the Baltic Monolith company is the same. From our presentation, the concept of the Onegin project was developed.
We slightly reduced square meters, justified this, came up with a name, and the project went. And there are people who will end up to the end on their own mistake. In order to do this, they resort to the services of professionals, even despite their experience they have. And this experience tells them that it is better before the start of the design, before the formation of the terms of technical assignment to agree with consultants.
It is clear that everyone dreams of building many thousands of square meters on a small piece of land to build all apartments with liquid. It is necessary not to increase the total area, but to reduce it. And then, at the exit, you can get good profit. What else often has to be discussed? The very view of the house. Now neo-mododernism, new forms, hi-tech-all this is already tired.
For example, look at the English embassy on the Smolensk Embankment. This building among experienced architects is associated with a broken tooth in a row, because the surrounding its architecture of the Stalinist neoclassicism does not at all harmonize with Hi-Tech. We need familiar forms. Moscow simply loses its face because of such architects who have neither love for the city at all, nor the desire to preserve traditional architecture.
They just want to surprise us with their masterpieces. But they, as a rule, are not surprised by us, but investors who are bought for this and then admire: “Look, it’s crazy, what an architect is! See what he was dumbfounded here! This has not happened yet! Maybe there was no. But as a result, the historical part of the city, which many are remembered by the self-valuable architecture of the Russian way of life, goes into some new way, completely alien to this place.
But a Russian person still needs the form familiar to his history and the way of life. Do you manage to convince investors not to disfigure the face of the city? And this question is more likely to the authorities of the city: why they allow you to do it.Now, a house of cheap red brick is being built on Michurinsky Prospekt, which simply spoils the appearance of the avenue itself.
And this is against the background of such wonderful houses as Shuvalovsky. This is the pride of the avenue. A wonderful complex, pleases the eye. These projects fit into the existing environment. And nearby is not a house, but a machine -gun pillbox. It not only falls out of context, but also destroys it. I can also note the project "Victoria" in Pozharsky Lane, the house on Afanasyevsky Lane, 32, which the Alfa-Group built for herself.
They can when they want. Traditions and democracy - in Europe, the legislation helps to avoid architectural "distortions". Why doesn't it work for us? In Europe, everyone is dealing with everything. They love their cities and their culture. Love and appreciate. We are neglected by culture and only think about what a monument to demolish to build a modern house, which will not be completely like what happened.
People only strive to earn money, without thinking about what their children will see. Here is our difference from Europe. Our traditions are completely different. We have never had a democratic society, and therefore in our situation the laws are simply ignored. Obviously, more rigid control is needed, but in the current framework such control is impossible.
The form of government for Russia cannot be the same as in Europe, simply by virtue of traditions, otherwise the laws will not work. When they talk about sovereign democracy, this probably mean. Some politicians believe that the highest form of democracy is the monarchy. Calculate how much we would save in this case. Neither the Duma nor the election in the monarchy we were the most prosperous country, the whole world was fed.
We were taught at school that our country was a "prison of peoples" - this is complete nonsense. Each nation has retained its culture, religion, no one forcibly "acted". You know, there is such an old Russian proverb: "The slave is not a mobilop." The issue of priorities - how do you work with objects that have great risks to never be built or to be built with a great delay?
If there is no building permit, it means that the documents are only in the process of registration. Only those developers who are close to the administrative resource are sold. And others if they sell, then at fairly low prices, and a person understands that high risks are leveled by low prices. When the documents are ready, the price rises, and significantly: it happens that two times.
In all these cases, the agency is not responsible, because the co -west itself gets acquainted with documents, evaluates the risks, makes a decision. We can join in different stages. Even if the documents are still in the design stage. Does she face such cooperation?
Is it really so?